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Memories of WBRU in the 1960s

WBRU AM Production

Here are some recordings excerpted mainly from air-checks, so they may end a bit abruptly or have voices in the middle.  Thanks go to Mark Jordan for many of them.

• Early 1960s Production (from Pete Tannenwald)
  • WBRU Promos - 2 by Jane DiFusco with Paul Payton on piano
  • Spring Spectacular Promo #1 (Dave Pearce & ?)
  • Spring Spectacular Promo #2
  • Spring Spectacular Promo #3
  • WBRU Record Hop Ad - maybe Rick Pike
  • Yankee Motor Inn Ad - with commentary by Pete Tannenwald
  • Hurd Electronics Ad - Dave Pearce
• More Early 1960s Production (from Don Harris)
  • News Intro (Bob Kuller)
  • Weather Jingle
  • WBRU/NBC News Promo (by Jack Edmonston)
  • Nightcap Promo (by Mike Gradison)
  • Beacon Record Shop Ad featuring a Ray Charles recording (Bob Kuller)
  • Station Signoff (by Mike Gradison)
• Station and Show Promos
  • General WBRU AM Promo - Dave Pearce and Jerry Hubeny.  Note the reference to the TWO frequencies on which we broadcast, 560 and 670; but later on we referred to the frequency as 570 or 57, as in the following one ...
  • BRU is Happening 18 Hours a Day - Dave Pearce
  • Midday Matinee Promo - Jerry Hubeny
  • Relaxing Music Promo - Dave Pearce
  • Saturday Promo - Jerry Hubeny, with stolen jingles!
  • WBRU Oldies Promo - Fred Brack
  • NBC News Promo - Fred Brack, George Hyde, Dave Pearce, plus the voices of a few memorable NBC newsman from the 60s
• Mid-1960s Jingles (see Note at bottom of page)
  • Station ID (Radio 57) - commercial jingle
  • Radio 570 - commercial jingle
  • Fabulous 57 - commercial jingle
  • All New 570 - Jerry Hubeny with commercial jingle
  • The Swinging One - Jerry Hubeny with commercial jingle
• Show and Feature Intros and Exits
  • Eye Opener Intro - Fred Brack, with the up-beat intro to our morning show!
  • What We Will Eat Today Intro and Exit - Rick Pike, to introduce the Ratty's menu, specializing in Feeney Burgers! The clip at the end is from Screamin' Jay Hawkins' "I Put a Spell on You"
  • Campus Crier Intro and Exit - Dave Pearce
  • Campus Crier Intro - Don Berns
  • Grooveyard Intro - Paul Payton (we think)
  • Rhythm Section Intro for Mark Jordan 
  • 1965 Oldies Intro - Jerry Hubeny
  • Now Sound 570 - Jerry Hubeny
  • Let's Go Gold - Jerry Hubeny
  • News Exit - Dave Pearce
• Advertisements
  • Beacon Record Shop Ad - Jerry Hubeny, doing one of MANY ads we did for Beacon (for which we were paid in records!)
  • Herbert Brown Clothing Store Ad - Mark Jordan from air check
  • Morrison's Typewriters Ad - Mark Jordan from air check
  • 'BRU Record Hop Ad - Roger Norton from air check with Mark's adlib in middle
  • Concert Mixer at Meehan - Bob Mulholland from air check
• Public Service Announcements
  • PSA for the Peace Corps - Nick Reynolds, Kingston Trio.
  • PSA for the Jimmy Fund - Interesting for historical purposes re the status of polio at the time.

See also the Air-Checks page for more production, and Pre-1960 WBRU AM History.

Note from Jerry Hubeny regarding the "57" jingles:

I remember using the WICE production studio often for WBRU items (often weekend all nighters, as I recall).  First Dave [Pearce] took me under his wing, then I did many alone, then I tried to take Don Berns under my wing to pass along the tradition.

I remember someone from New York getting us clean copies of all of WMCA's jingles.  They were pretty good, we thought, so we decided to change our frequency to 570 from 560 (I don't recall any actual change in the transmitter; our signal was so broad and distorted that we just decided that it had changed and no one would notice).  Then I patched all sorts of parts of the jingles together trying to make WBRU (AM) "Radio 57," "Fabulous 57," and the like.

[Later, after helping start FM,] I went back to help with AM and had a really fun time trying to make it sound more like what I thought of as a commercial rock station.  (Of course, in those years, I was having the most fun at WICE.)  Anyway, thanks for sharing those sound bites. They do indeed bring a smile to my face and remind me of a fun time in my life.

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